- Today's restaurant groups have multiple ordering options such as first-party, third-party, and in-store, and there are various strategies to operating each.
- Similar to how the industry adopted digital ordering platforms, a growing number of restaurants are adopting more dynamic menu and pricing strategies.
- Restaurants use dynamic pricing, adjusting prices on both third-party and first-party platforms to encourage more orders and make channels more profitable. They carefully consider circumstances and actively incorporate unique dynamic pricing approaches for their operations.
Omni-Channel Restaurant Pricing Outtakes From Food On Demand
"Every restaurant we collaborate with, including restaurant groups, has multiple ordering options: first-party ordering, third-party ordering, and in-store. There are various platforms involved.
Similar to how the industry adapted when delivery and third-party platforms became crucial for their business, we are observing a similar trend with dynamic pricing strategies.
As mentioned, restaurants are not necessarily adopting a fixed pricing approach. Instead, they are opting for a dynamic approach. Depending on the circumstances, it may be beneficial to increase prices on a third-party platform or decrease prices on both third-party and first-party platforms to incentivize orders.
We are witnessing restaurants actively considering these factors and incorporating dynamic pricing strategies into their operations."