Dynamic pricing can help expand your restaurant's market share. Traditionally, restaurants were limited to certain price tiers, restricting the types of consumers they could attract. With dynamic pricing, however, restaurants can now work within two different price tiers and attract varying groups of consumers depending on the time of day or week. This opens up opportunities for restaurants to expand their market share and capture more of the consumer base.

We are working with marketers to help communicate this to consumers and highlight the benefits of dynamic pricing. For example, dynamic pricing can encourage more orders by offering discounts during specific times. This allows restaurants to be more innovative with their brand and messaging around dynamic pricing. As a result, we expect to see more restaurants embrace dynamic pricing and expand their market share.

In an ideal world, restaurants would have evenly distributed sales throughout the day and week, and would know exactly how many staff members they need at any hour of the day, which would solve many operational headaches using data. With dynamic pricing, there's no longer a need to deal with a huge lunch rush since it helps even out sales, encourage customers to order ahead of time, and improve margins, ultimately relieving stress.

The adoption of dynamic pricing in the restaurant industry offers substantial benefits. One example is the successful implementation of dynamic pricing at Uber by Kevin Novak. This system allowed riders to access their rides faster during peak demand. This same concept can be applied in restaurants, where large swings in demand and slow margins can be addressed by using dynamic pricing to double margins and grow sales rapidly, especially with the help of a digital presence.