How Rachel’s Kitchen Saw a 64% Increase in Sales in Just 4 Months
How Rachel's Kitchen grew their sales 64% and increased orders 50% in just four months by implementing smart pricing strategies through Sauce.
Overview
2020 highlighted an important growing trend in the restaurant industry—you have to be online to be successful. A decade ago, this wasn’t the case. Building a successful food business required creating a great brand, cooking great food, and being located in a high traffic location for your customers to eat in person.
Now, a lot of that has changed. Online ordering used to be a nice-to-have; now it has become an essential. Restaurateurs previously only operated one brand per location; now digital brands are keeping restaurants afloat. Previously, we grasped physical, printed menus; now we use QR codes and digital menu boards because they offer a cleaner alternative that’s more efficient.
With restaurants moving quickly to satisfy the digital consumer, one question lingers—how can restaurateurs possibly become an expert at selling food online, with so much already on their plates?
With restaurants moving quickly to satisfy the digital consumer, one question lingers—how can restaurateurs possibly become an expert at selling food online, with so much already on their plates?
The leadership team from Rachel’s Kitchen, a growing chain in Las Vegas, was determined to answer this question. When the pandemic started, Debbie Roxarzade (Founder, pictured) and Kent Asaki (CDO) quickly realized that they had to adopt the latest technology in order to thrive in the new normal.
They onboarded virtual brands, upgraded to touchless menus, and experimented with new online pricing strategies—all in efforts to boost revenues and adapt to the world of the digital consumer.
“Amazing! Sauce gives us a lever to increase profitability that we didn’t have before, which is especially important for our restaurants at this time.” — Debbie Roxarzade
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Outcomes
From an idea that sounded exciting, Debbie and Kent quickly realized that Smart Pricing would be one of the easiest ways of adjusting to rapidly changing consumer demand, while also staying competitive in the market.
Through Sauce, they were able to have a different pricing strategy for their signature dishes, and also react effortlessly to any changes in competitor pricing and marketing strategies. And best of all—they were able to see really great results while keeping customers happy.
Rachel’s Kitchen’s Trailwood location saw an increase revenue of 64%, and an increase in orders of 50% in just four months since starting with Sauce. Their online sales went from $18,726 before the first month to $30,832 per month, without needing to change their operations.
Customer Feedback
This is a testament to how Sauce Smart Pricing works — it automatically sets the right price for customers online and rewards customer behavior when they come back to order more.
“We haven’t really heard any negative feedback from customers, and our ratings are still great.”
…and so much more
After all of the success, we asked Debbie and Kent how they see Sauce helping their restaurant in the long term. Their response? More Sauce! “It would be amazing if we could have something like this in all of our stores when customers walk in. We have digital menu boards so it’s a lot easier than before,” says Debbie.
On the topic of virtual brands, for which they also operate a Wao Bao, Kent added
“For virtual brands it’s all the more powerful because you’re optimizing 100% of the revenue off the bat.” — Kent Asaki